Dental Management
Going to dental school qualifies someone to practice dentistry
– to care for patients and their oral health; it does not,
however, necessarily prepare someone for the rigors of running a
thriving dental practice. There is much more to such an undertaking
than just setting up an examination chair and cleaning teeth. Rather,
there are also the many things that go into running a successful
business and without any of those important components in place,
dentists are in danger of missing the mark in a great many ways.
Rather than wondering what it is that makes a successful dental
practice and going about setting up operations that may or may not
work, dentists who are uninitiated in the world of running a practice
may be best served by bringing in a dental consultant to help implement
dental management operations.
Dental consultants are often dentists themselves – those
who have run practices and treated patients for much of their career
but now help new practices make their way in the world based upon
their experience and guided teachings. Dental consultants understand
the many ways in which dental management can make or break a practice
and they set about helping a practice get organized and make the
most of the resources available to them.
Dental practices are reliant upon dental practice management; they
are the front lines of the practice – often those who first
deal with patients in terms of scheduling, billing, and other matters.
Additionally, dental management teams are responsible for the nuts
and bolts of the office – ordering of dental equipment, fostering
of relationships with vendors, and the community outreach that comes
with establishing a presence in a particular area.
Dental consultants can help dental management teams and dentists
who are unfamiliar with the process of setting up a practice; walking
them through one step at a time and allowing them to maximize their
chances for success.
Dental Management for the Next Generation, Part II
In the last post we talked about the challenges that face anyone
who is just starting a business; and this includes those who are
building a new enterprise from the ground up and those who are taking
over an existing business and infusing their operational systems
into how the business is currently run. Making changes can be just
as difficult as starting from scratch which is why many new ownership
teams rely upon consultants to help them see things objectively
and tackle their goals in a linear manner.
For dentists that are taking over an already established dental
practice, there are just as many challenges as with any business.
For this reason new dental ownership will often bring in a team
of dental consultants who can reliably gage the current state of
the practice and help ownership address any changes that should
be made.
Dental consultants are invaluable to new dental practice ownership
teams in just about any circumstance; but they are especially helpful
when the dentist taking over the practice has already been practicing
there. Dentists who are taking over an existing practice where they
have been already seeing their patients for a number of years may
be unable to objectively look at the business and see what changes
or updates would most benefit it going forward. Dental consultants
can provide an objective view and give insight into what may need
to be updated or addressed in terms of making an office visit a
better experience for patients.
Some of the areas that dental consultants may look at when helping
new dental practice ownership teams define their upcoming goals
include:
* Dental management – including administrative systems in
terms of appointment scheduling, file storage and retrieval, billing/insurance
issues, government compliancy, and community outreach.
* Equipment – including age and condition of existing office
equipment including dental instruments, vendor relationships, and
equipment expenditures.
* Office appearance – including the actual physical look
of the office. Do you need a paintjob? New waiting room furniture?
Overall updating?
* Patient care – this, of course, is the most important component
of putting together a successful practice. Dental consultants will
help dentists ensure there is no disconnect between the service
they think they are providing their patients and the perception
of the services received from the patients’ point of view.
Dental Management for the Next Generation, Part I
Starting a business is never an easy thing and when you come into
a business that has been operational for some time, in the role
of taking it over, it can be even more difficult. Not only do you
have the general obstacles that come with starting a business but
you have the additional burden of having operational systems that
have been in place for years but that may not be effective anymore.
Coming in to a company as a new owner oftentimes brings with it
the responsibility of the “new broom sweeping clean;”
sometimes the things that have been in place are just no longer
beneficial for keeping the company operating successfully.
Dental practices often include a number of dentists and ownership
may change hands over the years as older dentists retire and younger
ones take the helm. There are many challenges that face those who
take over a practice – whether they have been practicing there
all along or are just now coming in for the first time. They will
find that dental practice management is the first consideration
when it comes to ensuring that operations are as smooth as possible
and are among the first places where it will be identified whether
changes or updating needs to be made.
To this end, many dental practices will bring in the expertise
of a dental consultant in order to give them an objective vision
of the viability of the dental practice and to make suggestions
on any changes that may need to be made over the course of changing
hands. The role of the dental consultant is to examine a dental
practice from top to bottom – from the dental management team
that handles administrative tasks and deals with vendors and patients
to the actual care that the patient receives from the dentists and
their assistants. More in the next post.
How A Dental Consultant Can Improve Your Practice
When a dental practice isn’t functioning as desired or it’s
taking up an inordinate amount of time to manage, chances are some
improvements are in order. Unfortunately, for those working within
a practice, spotting what needs to change can be difficult. This
is where it can pay to rely on a professional dental consultant
to assist.
Dental consultants that are able to authoritatively speak from
both the practice and management sides of the coin can bring a wholly
unique perspective to an office. When advice from a successful consultant
is obtained, dentists often discover these benefits:
Increased patient retention – Customer service should be
a top priority of dental office management. When it is not, even
the best dentists in the field can see their practices suffer. Improving
relations with patients requires not only the right bedside manner,
but also an excellent office staff. From cleanings and examinations
down to the fillings, everything must flow correctly to impress
patients and keep them coming back for more.
Better hourly billing – The key to making the most of a dentist’s
time involves being able to increase hourly patient billings. This
doesn’t necessarily mean raising prices, but providing better
service. When a dental consultant is called upon to help streamline
a practice, hourly earnings can go up considerably.
Better staff morale – A well-run office is generally a pleasure
to work in. When a dental management consultant helps tweak processes
for the better, staff morale can go up. In turn, this can improve
customer satisfaction, as well.
Improving a dental practice can be difficult from the inside out.
When dental consultants are called upon to assist, however, the
right ideas can be brought to the table. Even the best practices
can often benefit from the skills and experience a knowledgeable
dental consultant brings to the table.
Dental Practice Management Should Be A Joy
Dentistry, just like any other patient care field, should be a
labor of love and a passion. When dental practice management becomes
a burden, everyone involved will suffer. It is possible to turn
things around and bring the joy of patient care back into an office.
A dental consultant can help.
When the right dental consultant’s advice is called upon,
dental office management can benefit greatly for a number of reasons.
Some of the things a good dental consultant can help out with that
can put joy back into the prospect include:
Focusing specialty – Dentists, like any other medical-related
professionals, tend to do better when their jobs are focused on
the areas they have a true passion for. A pediatric dentist who
finds himself focusing almost solely on adult teeth will not likely
be happy. A dental consultant can help dentists focus their efforts
and build their practices in the directions they genuinely want
to take.
Streamlining work flow – Dental management does demand some
business savvy. Dentists, however, are not necessarily born with
this. To improve the work flow and make sure dental office management
is run properly, a good consultant can help streamline processes
for the maximum efficiency.
Increase patient load – Marketing is an area that some dental
management professionals fall short on. When there’s a need
for new patients, taking the right steps to get the word out about
a practice will prove imperative. A dental consultant can offer
advice on this front.
Increased earnings – It doesn’t make sense to run a
dental office without making a decent income for all parties involved.
A dental consultant can show professionals how to increase per hour
billings without necessarily raising fees. It often only calls for
improving efficiency.
Putting the joy back into dental management is not an impossible
task. When the right dental consultants are relied upon for advice,
dental professionals can enjoy professional success in every regard.
Tips For Improving Dental Management
Dentists go to school to learn how to treat patients, beautify
smiles and handle emergencies. Oftentimes, they are lacking in the
business management department. Unfortunately, making an office
work as it should requires some skill in dental management. When
the lead dentists have a few secrets up their sleeves, they can
do the work they love and ensure business success at the same time.
There are a number of things about dental office management that
should not be swept under the carpet for a lack of knowledge. When
dentists put smart tips to work for them, they can enjoy a well-run
practice, increased income and peace of mind.
So, what do dentists need to know to enjoy practice and business
success both? Try incorporating some of these tips:
Stay on top of key hires – Dental office management does
not rely on the dentists alone. Key positions include assistants,
hygienists, office managers and clerical help. When a dentist is
backed by a team of skilled professionals, a practice can and generally
will function better.
Make sure necessary equipment is always in place – It is
imperative to have the necessary equipment in place to serve patients
in an effective and timely manner. When a good support team is put
in place, this should always be the case.
Market for success – Truly successful dental management demands
a steady stream of patients. When per hour billing charges are high
and so is patient satisfaction, a practice will thrive. To keep
patients coming through the door, dentists must market themselves
and their abilities. Don’t skimp on these costs.
Rely on skilled consultants – Sometimes it is very wise to
rely on dental consultants to help take a practice to the next level.
The best dental consultants can offer advice for improving everything
from patient care to business practices.
Enjoying success with dental management requires customer satisfaction,
retention and professionalism. Taking the right steps can make this
happen.
Dental Practice Management for Pediatric Dentists, Part
II
In the last post we talked about the importance of dental practice
teams working efficiently in order to best serve the entirety of
the practice. The fact of the matter is that dentists are there
to serve their patients and they must be able to do so in a manner
that meets their patients’ needs; the reality is that in typical
communities around the country there are many options for dental
patients and, in accordance with whatever dental insurance they
may have, patients can choose to see the dentist that makes them
feel most comfortable and offers them the best all-around service.
This is especially true of pediatric dental practices that specialize
in treating children typically nine years old and under. Such practices
must be mindful of the special needs of their patients, as well
as having the capacity to handle the billing needs and concerns
of the child’s parents. Some pediatric dental practices, finding
themselves in a position of losing patients or seeing their practice
plateau may call in the services of a dental consultant to help
them find their way to a more successful place.
Dental consultants will visit a practice and address those concerns
that may be hindering that practice from realizing its full potential.
Some of the areas that dental consultants may address in this regard
include:
* Dental management and front of office staff. The people that
man the front desk, as well as those that handle billing and insurance
inquiries, are essentially the face of the practice before the dentist
is even seen. They must be able to work efficiently, treat patients
and their families respectfully, and essentially offer a warm welcome
to those who enter. Remember, the patients in this case are kids
and very often nervous kids at that; those who greet them are supremely
important.
* Equipment. All equipment in such a practice should be designed
to best serve a small child. Pediatric dental practice management
staff should be sure that supplies are well stocked and are child
friendly.
* Physical space. Pediatric dental practices do what they can to
make their patients more comfortable; everything from providing
a play area to mounting televisions in the examination rooms. If
a dentist has not gone all out to make his office a friendly, fun
place to visit for a child, then chances are the practice may be
falling short.
Dental Management for Patient Recruitment and Retention
Part of any business is the recruitment – the actual pursuit
– of new business; as well as the steps the company takes
to retain that business once they secure it. This pertains to any
business including that of a dental practice where the “new
business” refers to the patients who come to the practice
for their dental maintenance. While some towns used to have one
dentist that was essentially the only choice for a community, today
towns and cities have a variety of choices for patients looking
for particular care that falls within their insurance company or
out-of-pocket affordability.
The point is, there is a lot of competition – even for dental
practices – and the successful practices that are able to
retain and even grow their patient base are able to do so by staying
vigilant. Dental management teams are the force behind this success
and should be chosen accordingly. Any practice that is currently
operational with less than effective dental management should seriously
consider a change in regime; and perhaps the expertise of a dental
consultant who can lead the way towards better days.
Effective dental management handles all of the front of house components
of a practice including patient administrative needs, the scheduling
of appointments, and the billing of insurance companies; as well
as the management of the supportive components of a practice including
the ordering of supplies and the ensuring that the dental office
is clean and up to speed in terms of equipment and so forth.
In terms of patient care, however, it is up to the dental management
team to have a handle on the overall feeling of their clientele
– as to how they are being treated, the level of care that
they are receiving, and the likelihood that they will recommend
the practice. In short, effective dental office management acts
as a liaison between the practice and the community.
Dental Consultants in Competitive Market, Part I
Businesses of all kinds are always engaged in competition. They
compete on product, on service, on price point, and on all the myriad
of details that will sway a customer or client to go this way or
that. Now, with the economy on shaky ground and nerves on edge,
the competitive stakes have been raised. Now there may be less new
business for which to compete, which makes retention all the more
critical.
This is even true in service-oriented businesses such as medical
and dental practices. The patients that the practice attracts and
retains represent dollars for the practice and ultimately decide
its long term success. And so for these practices, retention is
just as important as it is for the retail outlet down the street;
especially in these trying economic times.
There is no time to waste in getting to the heart of the matter
if your dental practice continues to lose patients. Which is the
reason why so many practices rely on the expertise of a dental consultant
they will bring in for the purpose of identifying those areas that
need help within the practice and putting new dental management
methods to use in garnering new patients and keeping existing patients
satisfied and with the practice.
Dental consultants, like business consultants in any other industry,
are there to offer a third party objective view of what is currently
working within a practice and what needs to be addressed in terms
of improvement. But it is especially important that any dental consultant
that is chosen has firsthand experience of the inner workings of
a dental practice. Look for dental consultants that have a history
in the business; there are even dentists that no longer practice
but offer their services as dental consultants that can help a practice
really see clearly what needs to be addressed. In the next post,
we’ll continue to talk about the importance of bringing on
dental consultants if you fear that your practice is struggling.
Dental Office Management for Year Ahead
As the year is coming to a close and we are already turning our
sights to the upcoming holidays, many businesses are assessing the
many ways in which they can improve their operations in the year
ahead. After all, when the books close on 2008, there is a plan
that must be set forth for 2009 including the budget, marketing
plan, and other goals that the company as a whole has identified.
For dental practices, the end of the year also represents a time
period during which there can be reflection on how the business
fared the year previously and what changes can be made coming up
to make the practice even more successful in attracting and retaining
patients.
What many dental practices will surely discover is that they are
in dire need of more effective dental office management. It may
be that the practice has a stellar reputation in the community for
patient care – that the dentist is well-liked, well-respected,
and generally sought after; but unless there is sound dental management
to back the dentist up the practice as a whole can falter significantly.
In preparation for the year ahead, dental practices would be wise
to go right to the source in gathering the most pertinent information
available to them – their patients. Put a quick patient satisfaction
survey together so that patients can weigh-in on such important
topics as administrative staff and helpfulness, billing issues,
office wait time, scheduling, and so forth.
By gathering and reading the results of such a survey, dental practices
can see where they need improvement and if perhaps strong dental
practice management will get them where they need to be in terms
of patient satisfaction. Often the assistance of a dental consultant
will help a practice identify the areas that need improvement and
will help a practice get on the right track towards positive change.
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